The Awl’s new iOS app, ‘Weekend Companion’

The Awl’s new app delivers smart, longish articles on Fridays to your iOS device’s previously useless Newsstand folder. It’s a similar concept to Marco Arment’s “The Magazine,” which launched last month. The app isn’t quite as polished, but for these sorts of publications, the text is more important than the mechanics.

Expect more of these sooner than later, especially if people actually end up paying for these subscriptions: At $40 a year, The Awl’s app costs more than Newsweek! (Probably better reading, too.)