By Dan Frommer. From the 
archives.
Wednesday, September 5, 2012 at 5:09 pm.
‘The First Apple Channel’
Craig Hockenberry is paying attention:
Dear Tech Media,
While you’re looking for meaning in the shadows of an Apple press invite, you’re missing something important: Apple is producing content for its own distribution channel.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.