‘Hey Bill, it’s Steve’

To achieve the impossible, sometimes you have to do the unthinkable. Nice essay by Jim Maiella.

But here’s the beauty part, not only did Steve Jobs have to find a way to fix Apple’s products and restore its broken relationship with all but the most hardcore of customers and fans, he had to do something that must have seemed distasteful to the point of impossibility – he had to pick up the phone and ask Bill Gates for help.