See why Apple went iPhone 4S? 1 million pre-orders in 24 hours
Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4.
Could Apple have even accepted 1 million iPhone 5 pre-orders? Could it have even made 1 million iPhone 5s as quickly? Maybe not. I don’t know, but my guess is that iPhone 4S production was much easier and faster to ramp up than iPhone 5 production would have been, if the iPhone 5 had any sort of major exterior redesign.
Remember: This is Apple’s most important quarter of the year — there’s no room for error, and fulfilling as many orders as possible is the priority. Don’t forget what happened last summer with the iPhone 4. Apple had so much trouble making them that there were lines in front of the Apple store every morning for a long time.
And, remember this for the future, technology “experts” and skeptics: Normal people don’t really care about model numbers or cosmetic changes! Or they wouldn’t be ordering iPhones in record numbers.
Really, an iPhone 4S was Apple’s best option all along.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.