The only thing that matters about Twitter’s new ad product is that it exists
Twitter, under the leadership of CEO Dick Costolo and Chairman Jack Dorsey, is finally shipping products, for what seems like the first time in forever.
Ads and photo hosting are rolling out now — slowly, not rushed. Apple’s huge iOS-Twitter integration is launching this fall. More, I hope, is on the way. Not enough to make Twitter any more complicated or feature-bloated, but enough to make it easier and more useful.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.