Random airplane boarding saves time, American Airlines discovers
As Scott McCartney reports for the WSJ, it also allows AA to offer another fee-based service: Express boarding.
For passengers who find American’s random boarding too risky, there are options to board early. “Express Seating” offers Group 1 boarding and a seat at the front of the airplane for $14 to $54, depending on demand and distance of the flight; a “Boarding and Flexibility” package at time of booking costs $19 and gets some added benefits in making reservation changes, or there’s early boarding at check-in, which costs a $9 fee.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.