Barcodes I can get behind
Let’s clear something up: Not all barcodes need to go away — just when they’re used poorly in advertising.
Speaking of which, Deli Shop — a small chain of food stores in Barcelona — has turned real barcodes into some very slick “black label” branding. Check it out:
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.