By Dan Frommer. From the 
archives.
Friday, March 23, 2012 at 3:08 pm.
Why Jeffrey Zeldman let his Google IO invitation expire
While I should be curious about Google IO and what I will miss if I fail to take advantage of the cumbersome offer, what I’m actually far more curious about is how an organization that can’t write an effective direct marketing email message has managed to become one of the most powerful corporations of the 21st century.
Too true.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.