Creators: Scott Nedrelow
Scott Nedrelow is an artist, product creator, and entrepreneur based in Minneapolis.
He recently launched a free iPad art book with the photographer JoAnn Verburg, called “As It Is Again.”
And his gorgeous iPad/MacBook Air/Kindle sleeves — handmade from thick wool felt — are currently on sale. I have three of them and love them.
1) What have you been making lately?
It’s been a busy year. This summer I showed a six channel video installation called “Movie” at the Minneapolis Institute of Arts. It used the space of a movie theater over six nights as a place where a performance happens, and was about the time when the lights come up and people come out of the dream of the movie. The main action in my movie is when the house lights come up and the credits roll — I called it my car chase.
In my studio we’ve been thinking about the book. It started with the BOOK for iPad, which was the first book bound case that used traditional book binding techniques for the iPad (released February 5th, 2010). We also started Location Books last year (with Ruben Nusz and Alyson Coward) that helps contemporary artists make and show new work specifically in book form.
As artists, we’re interested in treating the space of the book like an exhibition space. The books are small editions printed here at my studio and bound locally in Minneapolis at the Campbell Logan bindery. A couple of them were recently acquired by the Whitney Museum of American Art in New York.
Our latest Location publication uses the iPad in the same way as the books– a site for artists to show work. It’s called “AS IT IS AGAIN” by JoAnn Verburg, and is available free in the app store. There’s a nice interview with JoAnn about the book on the Walker Art Center blogs.
I’m also working on an app project that’s coming for the iPad called Bearded Press. It allows people to see history and read rare or important historical editions of books in their original context on the iPad. We’re making our own scans that focus on the object of the book as much as the text.
2) What’s your favorite and/or newest tool that you use for work?
I really like the screen sharing in [OS X] Lion — in full screen mode. I find myself swiping over and using a computer at my studio from my 11″ Air pretty often and it actually works pretty well.
3) What’s your favorite and/or newest tool that you use for fun?
This might sound too obvious, but I’d say it’s the iPad 2. I love using Reeder, Twitter, and reading on it. When I use a desktop or notebook computer, it definitely feels like ‘work’. It doesn’t on the iPad.
4) What’s something great you’ve read lately?
I read Ben Lerner’s novel, Leaving the Atocha Station published by the Minneapolis based Coffee House Press. It’s really funny and there are some nice insights about poetry in it. Also Joan Mitchell: Lady Painter, a very detailed biography about Joan Mitchell, one of my favorite painters.
5) Who should I interview for this series?
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.