Why? Here’s the quick version:
A little more on that middle part about City Notes, the mobile startup I’ve been working on with my friend Mark Dorison. We’ve spent this year designing and building a new app that we think you’re really going to like — we’ll show you more when it’s ready. It’s the kind of thing that I hope we’ll still be working on many years from now, with a strong business, brand, and team. For now, I’ll be putting my evenings and weekends into it, with the plan that it will eventually become my day job. Why not raise a bunch of VC money and go nuts? We might do that, someday — but we’re waiting for the right time and the right partners.
What about this site, SplatF? If you’ve been here since the beginning, I started SplatF almost three years ago as an experiment in self-publishing. I’ve learned a lot! For a while, there, I was even making a real run at it. And I’ve loved seeing others flourish on their own: John Gruber’s always-sold-out Daring Fireball sponsorship now costs $9,500 a week — when I started this site, it was $5,500.
But three years doing the Stay-At-Home Brooklyn Writer Thing was enough for now: I’m actually really, legitimately excited to be in an office again, getting dressed before noon, having a bunch of interesting coworkers, and working on things with other people. There’s a real market gap in what I’d call “interesting tech stories that actually matter” and chasing that sounds a lot more fun — to me, at least — than selling podcast sponsorships. More soon.