Etsy buys Mixel
Smart deal; will bring Mixel’s talented team — including former NYTimes.com design director Khoi Vinh — over to Etsy. Mixel, if you recall, was a very cool collage app that never got enough traction to justify its existence as a social network.
Vinh tells All Things D’s Liz Gannes that they’ll now strip out the social features and work on Mixel on nights and weekends, while focusing on Etsy’s mobile products during the day.
This seems like a textbook “acq-hire” deal, and it’s a good one.