Adobe is making the right moves
Adobe makes money — a $833* million profit this past fiscal year on $4.4 billion revenue — selling creative software like Photoshop and Acrobat, and increasingly renting it via its Creative Cloud, which is growing by about 10,000 subscriptions per week. Its long-term goal, therefore, should be being everything to the creative community, from essential software to professional socializing.
Not everything Adobe does is brilliant — far from it. But picking up small but important parts of the modern designer’s toolkit, such as Typekit and Behance, is very smart.
*Update: This post previously included an incorrect profit figure, $222 million, which was Adobe’s Q4-only net income. I regret the error.