Will Amazon subsidize its phone with ads?

Bloomberg says Amazon is making a phone. Not surprising; we’ve heard this before. But it’s worth another look at my post from last year: 5 questions about the Amazon smartphone.

In particular, I’d love to see Amazon do something bolder than Apple, Google, and Microsoft when it comes to mobile service. Perhaps a data-only service option, or maybe some neat ad/offers-based subsidy, à la Kindle.