The creative naming habits of big web portals
Google is working on a Flipboard clone called “Propeller.” This is yet another example of a product from one of the big web portals having the same name as a product from another big web portal.
Kind of a surprise, given how creatively named “Google” and “Yahoo” seemed in the first place. But not really, given how uncreative the portals tend to be these days. Here’s a short matrix, which I’ll update as new offenses are committed.
|Buzz||—||—||Kind of a Twitter or Facebook clone, launched Feb. 2010||Kind of a Digg clone, launched Feb. 2008|
|Places||—||Kind of a Foursquare clone, launched Aug. 2010||Kind of a Yelp clone, launched Apr. 2010||—||Play||Music app for mobile, launched Mar. 2011||—||Kind of an iTunes clone, launched Mar. 2012||Music app for mobile, launched Jun. 2011|
|Propeller||Kind of a Digg clone, launched Jun. 2006 as “Netscape,” renamed in 2007||—||Kind of a Flipboard clone, launching 2011||—|
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.