Spotify finally launches in the U.S.
Now we’ll see if it can get people excited about subscription music services, something most people haven’t shown any interest in. (Rhapsody, the biggest, only has 800,000 paid subscribers. Netflix, meanwhile, has more than 23 million paid video subscribers.)
One clever move already: The fastest way to skip the “invite-only” line for a free account is to sign up for a subscription, beginning at $5/month.
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.