Barcodes I can get behind
Let’s clear something up: Not all barcodes need to go away — just when they’re used poorly in advertising.
Barcodes are useful for many things! And they look cool. Cool enough to be art. (Thanks to Josh Stylman for the link.)
Speaking of which, Deli Shop — a small chain of food stores in Barcelona — has turned real barcodes into some very slick “black label” branding. Check it out:
Check out my new site: The New Consumer, a publication about how and why people spend their time and money.